This project was such a special one! I was able to collaborate with hometown friends as they launched their luxury playroom business in the heart of their new home! The vision was playful with a hint of luxury, and we wanted to put the FUN in functional-because that’s exactly what playrooms are meant to be. With a bright color palette, playful typography, and thoughtful pattern work, we built a brand identity that captures it all: fun, functional, playful, and luxurious.